We won't turn you into geniuses, athletes, or perfect beings. We won't erase your flaws or your little quirks. We'll simply allow you to remain yourselves, but well-hydrated .
That's the whole message of our latest advertising campaign. Hydratis, Hydrate plus , which has been displayed everywhere in France for the past few days: TV, metro, bus, bus shelter, it is impossible to miss.
And if you still haven't seen it, we'll tell you more here .
Talking about a serious subject, without taking oneself too seriously
Giving lessons? Moralizing? Overwhelming you with statistics? That's not our style. Besides, at Hydratis we're convinced that guilt-tripping won't change behavior.
So, with the help of the Buzzman agency, which created the campaign, we opted for a light and quirky tone to talk about the importance and benefits of good hydration .
In the TV commercials, we see four main profiles of dehydrated people who suffer the effects of poor hydration in their daily activities: lack of energy , decreased performance, fatigue , and lack of concentration . But thankfully, Hydratis is here!
Our four anti-heroes, some not very bright, others rather annoying, will remain so, alas, but… with better hydration!
In terms of advertising and social media, the campaign and its messaging adapt to different situations and life's unexpected events to make Hydratis the essential hydration partner for everyone , in all circumstances. Whether you're running for your bus, aiming for peak performance at the gym, or trying to concentrate on a crowded train, we won't perform miracles, but we'll keep you hydrated!
A dual objective for Hydratis
Why is Hydratis speaking out now?
First, let's remind everyone of the crucial importance of staying hydrated ! Everyone knows they should drink water, but only 22% of French people follow the official EFSA recommendations . This is especially concerning in the middle of summer, when we know that 78% of French people don't drink enough water. (IFOP study April 2025), we thought it was time to speak out more loudly.
Next, to give Hydratis a voice and echo to our objective: All well Hydrated , we are staging our promise, not miraculous, nor magical, but concrete and scientific: Hydratis, Hydrates more. That's all.
Our effervescent tablets are designed to boost hydration . They contain electrolytes and trace elements that improve water absorption in the body. And what's more, they taste great and encourage you to drink even more .
The result? More energy, better concentration, less fatigue, and real support in everyday life, whether for sports, work, or travel.
