We won't make you geniuses, athletes, or perfect beings. We won't erase your flaws or your little quirks. We will simply allow you to remain yourselves, but well hydrated.
That's the whole message of our latest advertising campaign, Hydratis, Hydrate Plus, which has been displayed all over France for a few days now: on TV, in the metro, on buses, at bus stops – it's unmissable.
And if you still haven't seen it, we'll tell you more here.
Addressing a serious topic without taking ourselves too seriously
Giving lessons? Preaching? Bombarding you with numbers? That's not our style. In fact, at Hydratis, we are convinced that we won't change behaviors by making people feel guilty.
So, with the complicity of the Buzzman agency, which created the campaign, we opted for a light and unconventional tone to talk about the importance and benefits of good hydration.
In the TV spots, we discover 4 main profiles of dehydrated individuals who suffer the effects of poor hydration in their daily activities: lack of energy, decreased performance, fatigue, and lack of concentration. But thankfully, Hydratis is here!
Our 4 anti-heroes, some of whom are not very clever, others rather annoying, will remain so, alas, but... by being better hydrated!
For billboards and social media, the campaign and its claims adapt to different situations and the unpredictability of life to make Hydratis the essential hydration ally for everyone, in all circumstances. Whether you're running for your bus, aiming for performance at the gym, or trying to concentrate on a crowded train, we won't perform miracles, but we will hydrate you!
A dual objective for Hydratis
Why is Hydratis speaking up now?
First, to remind everyone of the crucial importance of hydration! Everyone knows they should drink water, but only 22% of French people follow the official EFSA recommendations. In the middle of summer, knowing that 78% of French people don't hydrate enough (IFOP Study, April 2025), we decided it was time to speak out louder.
Secondly, to give a voice to Hydratis and amplify our goal: Everyone well-Hydrated. We showcase our promise, not miraculous or magical, but concrete and scientific: Hydratis, Hydrate more. That's all.
Our effervescent tablets are designed to boost hydration. They contain electrolytes and trace elements that improve water absorption in the body. Plus, they taste good and make you want to drink even more.
The result? More energy, better concentration, less fatigue, and real daily support, during sports, at work, or while traveling.
